Coming Together to Reach Further and Spread the Identity of Dong Thap in the New Spring

(DTO) The Year of the Horse brings renewed confidence to Dong Thap Newspaper and Radio, Television, a confidence in the power of convergence, unity, and the aspiration to spread the province’s identity on its new journey of development.

A new spring rises over the Pink Lotus Land. As the Year of the Horse begins, the agency moves into its first year after the merger with a unique spirit: reflecting on the path behind while shaping new values for the road ahead.

Though just over six months have passed since the merger, it has already been enough to affirm one thing: convergence is creating new momentum for Dong Thap’s media landscape.

CONVERGENCE - A NECESSITY BORN FROM THE NATION’S ASPIRATION TO RISE

The unification of media agencies to establish Dong Thap Newspaper and Radio, Television is not merely an organizational restructuring. It is fundamentally a strategic choice.

In a rapidly evolving multi-platform media environment, where audiences change the way they consume information every day, journalism can no longer operate in a linear, fragmented model.

Convergence of personnel, content, technology, and journalistic mindset has become an inevitable path for local media to both uphold its guiding role and expand its reach in the digital space.

We have made this clear: convergence is not a mechanical sum, nor is it a simple combination of separate media formats. It is a holistic restructuring process that enhances the strengths of each platform, each individual, and the values cultivated through generations.

THE FIRST STEPS FORWARD

Since July 24, 2025, and now welcoming the Year of the Horse, Dong Thap Newspaper and Radio, Television has spent more than six months operating with many positive initial developments.

The organizational structure has been gradually consolidated and put into smooth operation. Content production processes have been adjusted to early-stage conditions: transmission and broadcasting still occur in two locations, but coordination among print, online, radio, television, and digital platforms has grown increasingly cohesive.

The first six months after the merger have been a period of learning, adjusting, and refining.

Despite a large workload and rising demands, managers, reporters, and editors have worked hard to adapt, maintain an uninterrupted flow of information, and ensure the assigned political mission continues seamlessly.

More importantly, practical challenges have transformed into valuable experiences in content production, personnel coordination, and harnessing the strengths of each type of media.

These form the crucial foundation for the agency to continue refining an even more streamlined convergence model that leverages the combined strengths of all media formats under one shared roof.

CREATING NEW VALUE FROM THE INTERNAL STRENGTH OF THE DONG THAP NEWSPAPER AND RADIO, TELEVISION”

These new values are shaped from the internal strength of the management team and the professional staff, through proactive preparation, clear roadmaps, the willingness to adapt and integrate quickly, and the aspiration to rise and present a renewed identity grounded in the spirit of convergence.

That value was demonstrated just five days after the official establishment of the agency on August 1, 2025, when the media infrastructure of Dong Thap and Tien Giang was fully unified.

Convergence only becomes meaningful when it creates new value for the public, society, and journalists themselves.

Dong Thap Newspaper and Radio, Television affirms its mission not only in informing and communicating, but also in accompanying the province’s development in its new growth space, spreading positive values and nurturing new aspirations for the land and people of Dong Thap.

SPREADING THE NEW IDENTITY OF DONG THAP - A DISTINCT MARK WITHIN A SHARED CHARACTER

After the merger, the Party Committee and authorities of Dong Thap Province have both preserved traditional values and proactively shaped a new Dong Thap identity: unified, dynamic, and rich in development aspirations.

Within that value system, Dong Thap Newspaper and Radio, Television clearly acknowledges its responsibility to both promote the province’s renewed identity and build while reaffirming its own identity as an integrated media agency.

As the voice of the Party Committee and authorities of Dong Thap Province, and the voice of the people, its political mission is to convey these core values consistently with accuracy and humanity, placing the interests of the people, the nation, and the locality at the center. Within Dong Thap’s new identity system lies the unique identity of Dong Thap Newspaper and Radio, Television.

DETERMINATION FOR A NEW JOURNEY

The Year of the Horse opens a new journey for the Dong Thap Newspaper and Radio, Television, which demands perseverance, courage, and a constant drive for innovation.

As the province’s main media agency, we are deeply aware of our responsibility to the Party Committee, the authorities, and the people of Dong Thap Province.

Promoting convergence, creating new values, and spreading the Dong Thap identity are not slogans. They are the collective action commitments of Dong Thap Newspaper and Radio, Television.

It is a commitment to journalism driven by heart, by social responsibility, and by the aspiration to contribute, helping build a sustainably developing Dong Thap in this new period.

Coming together to grow stronger; innovating to go further. This is the action commitment of Dong Thap Newspaper and Radio, Television on the journey of accompanying Dong Thap toward new development.

By NGO THI NGOC HANH - Editor-in-Chief
Translated by ANH DUC