My Phong Flower Village Ready for the Lunar New Year Market

(DTO) These days, My Phong Flower Village (My Phong Ward) is blanketed in a vibrant palette of red, purple and yellow. Flowers for the Lunar New Year are now ready to be transported by traders to urban markets to serve holiday demand.

LUNAR NEW YEAR FLOWERS READY FOR SALE

According to on-site observations, My Phong Flower Village is bustling with the atmosphere of spring.

A wide variety of flowers are in full bloom, adding brilliant colors to the spring season. This year’s Lunar New Year flower crop, the family of Mr. Nguyen Van Linh (My Hoa residential quarter, My Phong Ward) has grown more than 4,000 pots of flowers, including lisianthus, cockscomb, marigolds and Dutch chrysanthemums.

According to Mr. Linh, all of the flowers have already been ordered by traders, who are expected to come and collect them in the coming days.

This year, flower prices are largely similar to last year’s levels. Specifically, lisianthus sells for VND 95,000–100,000 per pair; marigolds VND 70,000–80,000 per pair; cockscomb VND 70,000 per pair; and Dutch chrysanthemums around VND 120,000 per pair.

“Dutch chrysanthemums have bloomed about seven days earlier this year. All of the flowers have been ordered, but with the early blooming, it’s hard to predict the outcome. Input costs have increased by about 10 percent, while selling prices remain unchanged, so profits will likely be lower than last year,” Mr. Linh shared.

With more than 20 years of experience in growing flowers for the Lunar New Year, the family of Mr. Nguyen Van Sau (My Hoa residential quarter) has planted approximately 2,500 pots of flowers this season, including 1,000 pots of Dutch chrysanthemums. Traders have already placed deposits for his flowers.

Mr. Sau said that unfavorable weather conditions this year have caused Dutch chrysanthemums and large pompon chrysanthemums to bloom early. “Despite our experience, early blooming still occurred. Although traders have paid deposits, they have not yet collected the flowers, so prices and consumption remain uncertain. In previous years, traders usually come to collect flowers from around the 20th day of the twelfth lunar month,”.

At the time of our visit, Ms. Nguyen Thi Binh (Hoi Gia residential quarter, My Phong Ward) was busy tending her family’s flower fields. This Lunar New Year season, her family has grown nearly 4,000 pots of flowers, including Dutch chrysanthemums, yellow chrysanthemum varieties, red chrysanthemums and purple chrysanthemums.

Ms. Binh shared, “For many years, my family has mainly sold flowers directly to traders at the fields rather than bringing them to the market like some other households here. All of our flowers have been sold, and we are just waiting for traders to come and collect them.

From tomorrow, traders will begin picking up the flowers. Since we grow flowers on our own land, labor is our main investment. I try my best to take good care of the plants so that the flowers bloom beautifully and are easy to sell.”

Nearby, Mr. Nguyen Van Phong was also actively caring for his flower fields. This year, his family has grown more than 4,000 pots of Lunar New Year flowers, similar to last year’s output.

At this stage, most flowers are blooming on schedule, except for Dutch chrysanthemums, which have bloomed early. According to Mr. Phong, this year’s selling prices differ from last year by about VND 5,000–10,000 per pair, while input costs have increased, resulting in lower profits.

“In the 2025 Lunar New Year flower season, my family earned around VND 10 million in profit. At this time, only a few traders have come to collect flowers, but the market usually becomes lively from the 20th day of the twelfth lunar month onward. In addition to selling to traders, I also bring flowers to the Spring Flower Market at Hung Vuong Square, as I do every year,” Mr. Phong added.

SUPPORTING FARMERS IN CONSUMING LUNAR NEW YEAR FLOWERS

According to the Division of Economy, Infrastructure and Urban Affairs of My Phong Ward, during the Lunar New Year 2026, local flower growers planted approximately 986,000 pots of fresh flowers of various kinds-an increase of more than 136% compared to 2025-along with 15,500 yellow apricot trees, up over 198% year-on-year.

Flower varieties widely cultivated by farmers include Korean pompon chrysanthemums (63,000 pots), Dutch pompon chrysanthemums (42,000 pots), Dutch chrysanthemums (376,000 pots), yellow hoe chrysanthemums (62,000 pots), lisianthus (161,000 pots), and marigolds (135,500 pots)...

According to observations, flower prices this year are generally similar to those in 2025. Specifically, pompon chrysanthemums are priced at VND 160,000–180,000 per pair; Dutch chrysanthemums at around VND 100,000–120,000 per pair; yellow hoe chrysanthemums VND 100,000–120,000 per pair; and marigolds VND 70,000–80,000 per pair.

According to the People’s Committee of My Phong Ward, over many years, the Lunar New Year flower-growing industry has become a distinctive agricultural production sector of the ward, making an important contribution to the restructuring of the agricultural economy, creating jobs, increasing incomes for local residents, and supplying flowers for the Lunar New Year market both within and beyond the locality.

The Lunar New Year flower-growing profession is not only the main livelihood of many households but also a distinctive feature of the economic and cultural life of My Phong Ward.

However, during this year’s Lunar New Year flower season, unfavorable weather conditions have caused many flower-growing areas-particularly pompon chrysanthemums and Dutch chrysanthemums-to bloom earlier than expected.

In addition, ongoing economic difficulties and reduced market purchasing power have hindered flower consumption, increasing the risk of unsold inventory and directly affecting the income and livelihoods of local flower-growing farmers.

In response to these challenges, and in order to promptly share difficulties and help farmers minimize losses, the People’s Committee of My Phong Ward has called on agencies, units, enterprises, organizations and residents to join hands with the local authorities in supporting the consumption of Lunar New Year flowers through practical measures appropriate to the conditions of each organization and individual.

To facilitate the sale of early-blooming flowers, Mr. Tran Manh Khuong, Vice Chairman of the People’s Committee of Dao Thanh Ward, said that the Binh Ngo Lunar New Year Flower Market 2026 in Dao Thanh Ward will hand over booth spaces earlier than planned. The market will be held at Hung Vuong Square (Dao Thanh Ward), with approximately 500 booths for flowers and ornamental plants.

Based on observations of early flower blooming this Lunar New Year season, and to promptly allocate booths on site and create favorable conditions for households to sell their flowers and ornamental plants, local authorities will begin handing over flower and ornamental booths to registered households starting on February 5, 2026, (two days earlier than originally scheduled).

 By M. THANH
Translated by XQUANG